Smokey the Bear has taken his decades old message of fire prevention to Twitter and continues to somehow make small children feel safe around a jeans-wearing anthropomorphic bear armed with a rusty shovel.
When it comes to anything outdoorsy and fire safety-related, you can count on seeing Smokey’s likeness with a message to remind us that one person’s campsite is another animal’s home:
And Smokey is pretty savvy when it comes to Twitter. He doesn’t just post social media messages haphazardly. He does public relations strategy:
And when the messaging didn’t work, Smokey the Bear had to do the dirty job of saving the animals himself:
But it’s not all singed fur and heroism. Since he works for the National Park Service, Smokey shows having a government job has its perks—like getting to meet the leader of the free world: