This week on Facebuzzed we visit Bud Light Lime, which is ramping up its marketing as the summer months approach. Every week they did some play on words, including their own take on a popular phrase from an instant viral video classic:
The corniness is overwhelming but there is an unanticipated issue: I really would not be surprised if she owned the rights to that phrase now.
Were the Bud Light Lime ads splashy, bright and catchy? Yes. But Bud Light’s citrus-flavored offspring didn’t seem to realize their marketing creates situations that are incredibly ripe for injury. For example:
I want a detour.